As fresh as April

Posted in Fortune Magazine by DCroy on 1 November 2008

 

A taste for Mushrooms grows on you. And its pretty much the same with SPUDS!

A taste for Mushrooms grows on you. And it's pretty much the same with SPUDS!

Okay, I know I said this was going to be about the looks and not the content (just like life!), so while there’s little of note in the layout (except a nicely disciplined grid), this is just too ridiculous to pass up.

 

It’s no wonder Spuds went the way of the mimeograph, with ads as self-deprecating as this. What agency came up with this – “They’re as disgusting as fungus, but choke enough down and you’ll eventually get used to the horror.”

 

And by the way, who names a menthol cigarette “Spud?” All the minty refreshment of your favorite starchy root vegetable!

I’m still trying to wrap my head around that “pretty much:” such a modern-seeming locution, stuck in a headline from the thirties. Spudses, you’re freaking me out.

 

Menthol-Cooled Cigarettes

Menthol-Cooled Cigarettes

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: