They ain’t kidding about the poker face – the whole ad is working overtime to keep you from figuring out who, or what, it’s about. I posted this, mainly because I just dig the K on top, but in looking at it it seems like either an innovative ad, or a failure. I’m sure AD’s have the logo argument (make it bigger) constantly – but I didn’t know it stretched this far back, much less that an AD could’ve possibly won one seventy-odd years ago.
But here’s the thing – is it successful? I’m not sure. Which is weird for me to admit, since I’m surely a concept partisan. But you have a nondescript headline with no logo, and it’s just very easy to skip on past. In fact, I only read it because I was cleaning up the scan. (It’s for American Legion Monthly. Selling ad pages for $1600.00/month (comes to around 22 thou in today’s money (or 32 bucks per page per thousand))).
By the way – can anyone explain the subhead? What gets under whose skin? Whatever – enjoy the K:
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