Ink

Posted in Fortune Magazine by DCroy on 11 November 2008

 

Here’s the very latest in deep-toned, free-flowing fountain pen inks. Packaged to add distinction to any desk or writing table. More practical, too. Wide mouths, low centers of gravity, ink-tight seals. Aristocratic “Inkwell” bottles, gay “Cubes” in three sizes, striking reservoir quarts and pints and the exquisite “Jewel” set.

Here’s the very latest in deep-toned, free-flowing fountain pen inks. Packaged to add distinction to any desk or writing table. More practical, too. Wide mouths, low centers of gravity, ink-tight seals. Aristocratic “Inkwell” bottles, gay “Cubes” in three sizes, striking reservoir quarts and pints and the exquisite “Jewel” set.

Again, we lose something with the scan – full size in the original Fortune, it’s even more amazing. It’s so expertly retouched that it’s damn near a photorealistic painting. Pop art 20 years before we would know what that is.

And this may be rank nostalgia, but – apart from the level of the dentistry at the time – there is something comforting about an era when things as comprehensible as ink were advertised so gloriously, and the technological innovations were as simple as lowering the center of gravity of the bottles to prevent tippage.

 

Styled, indeed.

Styled, indeed.

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