Music Plus Radio Entertainment

Posted in Fortune Magazine by DCroy on 10 December 2008
Capehart

Capehart

This is just typography porn, basically. Enjoy. The drop cap, the unexpected S on the tag line that yet relates to the A. So sweet.

Orpheus

Orpheus

One thing that strikes me is how modern the typography is, but how the product design has a foot in the last century. It’s all decorative, with none of the streamlining you see in the letters. And the Capehart logo (Orpheus? Dancing on the records?) is definitely a legacy. Meaning that the cheaper something is, the more flexible is its design. We’re probably more comfortable buying an expensive piece of furniture that looks like the rest of our old furniture, and updating the logo is gonna cost. But type, as printed, is free to move along with the times.

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