Grab Bag 5

Posted in Fortune Magazine by DCroy on 19 December 2008

Preferred Grades of Pretzel Salt:

Buyers of Salt

Buyers of Salt












I do love the packaging. I do not love the two varieties of script, clumsily co-existing with a third in the product shot. But the body copy is lovely – nice use of the em dash.




This is not the greatest bit of lettering I’ve ever seen, but there is something compellingly quirky about it. It’s funny: I don’t particularly like the black shapes, but the white or negative spaces are really great. Not exactly a great question mark, but an interesting little drawing.


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