Grab Bag 6

Posted in Fortune Magazine by DCroy on 19 January 2009


Vat 69

Vat 69

Here’s a cut from a Vat 69 ad. The ad was just as ugly as the label, so I left everything out except the quirky script here. They’re still making it, too (the whisky, not the script).









And here’s a steel ad, continuing the testosterone-feuled theme of this post (booze! metal! progress!). I do like the translation of thin stamping metal to dimensional hairline (almost) script lettering. Concept!







The conceptual headline seems oddly modern in this ad, and so does the dimensional logo, rendered here as a badge. It seems like the shaded logo popped up out of nowhere a few years ago, but here it is: nicely drawn, good rendering of a difficult perspective job, and well-done lettering (something not all illustrators were or are good at).


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