Who’s Who

Posted in Fortune Magazine by DCroy on 5 February 2009

 

Products and Stars and Products

Products and Stars and Products

Typographically unspectacular (although the discipline is admirable given the busy illustration), but an interesting ad nonetheless. Y and R is listing themselves, not as an ad agency, but as a producer of, well, not entertainment exactly, but of celebrity sponsorship, maybe. It’s an intriguing model that we may see once again, as broadcast further splinters into a million little internet and TiVo pieces. 

Jack Benny and Mary Livingstone are Jell-O, and vice versa. It takes them out of their shows and makes them a sort of global spokesperson. Admiral Byrd’s South Pole expedition is Grape Nuts. Freddy Martin’s orchestra is Vicks Vapo-Rub. You can foresee this coming back – where Springsteen is Wal-Mart, and the mp3’s become an advertising medium for the sponsored star. It seems like this might actually be sort of freeing. If the sponsorship takes care of body and soul, you would seem a bit freer to explore your act (of course it’d have to remain popular) without as much input from the suits who control the media (record companies, tv networks, etc.). Just a thought.

We Do Our Part

We Do Our Part

Interesting to see an ad agency doing the NRA thing, too. This depression-era public program might be another thing we’ll be seeing again soon.

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One Response

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  1. alec said, on 10 February 2010 at 6:42 am

    That is fascinating. Feels like where we’re heading again, eh?


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