A Nameless Puppy

Posted in Fortune Magazine by DCroy on 11 February 2009
The priceless ingredient is not, as you might suspect, puppies.

The priceless ingredient is not, as you might suspect, puppies.

The received wisdom is that DDB changed advertising with their VW “Lemon” series. But this ad struck me as similarly modern and conceptual, and it ran nearly three decades before. A clean-to-the-point-of-stark image, at odds with the headline, and pretty much the opposite of what you’d expect from a drug company (as was the the “Lemon” ad). And yet it pulls you in, and the copy is actually a pretty nice payoff.

Kinda stunning when you page past an old REO ad and come upon something like this.

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2 Responses

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  1. Ted Wells said, on 26 March 2009 at 11:41 am

    Great find. What year was this? mid-late 30s?

  2. David Croy said, on 26 March 2009 at 6:10 pm

    Hi Ted! Can’t believe you’re reading my blog – I’m honored!

    This is from 1934 – Fortune. Strange for the thirties, huh?


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