Tue Headline Twosday

Posted in Fortune Magazine by DCroy on 14 April 2009

Yeah, it’s rant day, but everything I came up with sounded dark – if not crazy – rather than trenchant (or merely surly). So here are two nice examples of quirky vintage typography.

Rubber Sails

Rubber Sails

The a is the best part. I’m not buying the S, just stretched up from the lower case. It needs to be wider or shorter, I think.

Cutler Hammer

Cutler Hammer

This headline just had to’ve been written by the client. Clunky doesn’t even begin to describe it. And I wonder how many times it was revised and re-written, all while the deadline kept getting closer and closer (as deadlines will do) – that sans looks hurried at best (look at the “under” – yeesh). Nice B, though.


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