The Burgeoning American Douchebag

Posted in Fortune Magazine by DCroy on 22 September 2009
The Noir Douche

The Noir Douche

I do like the lettering, and love the noir look. But the dawn of the ID Bracelet Age seems a forerunner of some kind of nebulous post-war American arrogance. Which makes little to no sense. I can’t put my finger on it, but there is definitely some triangulation of the rise of identity bracelets and the decline of Western civilization.

No doubt in my mind.

The Andover

The Andover

Here’s the full ad. And I will say that at least Hadley was an innovator. I’m not sure what the deal was with Speidel Idents (remember that shit?).

Interestingly (somewhat) is how ’50’s this looks. We’re only at 1938, but the esthetic boundaries are definitely blurred.


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